We are thrilled to be named by the Holmes Report as the Best Digital Consultancy in the World for 2013. This is a great honor as Paul Holmes who runs the Holmes Report is not just a keen observer of the changes digital presses on brands worldwide, but he has been a key critic of how the agency world has or has not changed in anticipation of this shift.
His views on cross-discipline work. Paid, owned earned models that overcome historic discipline definitions, and his insistence that the public relations discipline step forward and lead have influenced our work.
Why we had hoped to win this honor:
- We have a truly global network of people who work together via the same social practices we recommend to brands we work with
- We have put the ‘paid, owned, earned’ mantra to work via our Social Planning Framework. It’s not theory but practice
- We “smoosh” the traditional disciplines together. That means PR works with advertising, CRM works with social, shopper works with everyone and so forth. Digital and social are not the only reasons for this collaboration but likely the biggest catalyst
- The work we do for our brands is both award-winning and consistently innovative. We know we need to inspire as much as deliver business results
- We love what we do
The awards are delivered at the Holmes Report Global Public Relations Summit in Miami from November 11-14
Here’s the announcement from the Holmes Report:
Best Digital Consultancy in the World: Social@Ogilvy
Finalists: Medicom (Korea), TVC (UK), W2O (US), Weber Shandwick (international)
Social@Ogilvy’s growth into one of the world’s premier social media marketing consultancies has not been an overnight process. Over the past seven years, the agency has steadily built a cohesive global network of social media experts within Ogilvy PR, culminating in the 2012 launch of Social@Ogilvy.
Since then, two things have helped Social@Ogilvy gain an edge over its rivals. The first is the unit’s cross-disciplinary status, which sees it work across Ogilvy’s existing units in public relations, digital, and advertising — a must in an era of rapid convergence. The second is its genuine global scale, exemplified by strong regional offerings in North America, EMEA and Asia-Pacific.