social@Ogilvy is a global, cross-discipline team of social experts from across all of Ogilvy’s businesses. We know there’s a new customer and stakeholder journey defined by the increasing impact our networks have on purchase decision and our behaviours. We design integrated social solutions that combine deep disciplines like CRM, public relations and shopper marketing and rooted in what drives behaviour.
This shift is happening in one way or another all over the world. That’s why we have grown the world’s largest global team delivering solutions relevant in each local market. We are a true global network with a common approach. And it’s more than just marketing, we design social business solutions that use the collaboration and advocacy strengths of social media to drive value internally and in customer relationships while at the same time managing risk.
Mine and analyse social data for actionable insights while managing reputation and brand.
Planning and executing marcom programs that integrate owned, paid and earned media to reach a measurable business, marketing or communications goal.
Build capacity and systems within organisations to enable use of social media across their enterprise to build customer value, increase operating excellence, and strengthen their workforce and culture.
Design and execute customer service solutions via social media for more effective operations and to drive advocacy.
A customer relationship management plan that positions the customer at the center of brand and engages them across their unique customer journeys.
Design and manage a more social shopping and buying experience by mining consumer digital signals, driving peer-to-peer expression and delivering sales.
Our approach to integrating engagement and advocacy metrics with other KPIs to benchmark and evaluate business or marcom value.
Social media promotion efforts and strategies to increase your event’s amplification in a quick and cost effective manner.
The creation and ongoing maintenance and optimisation of online social communities to build profitable direct relationship with customers and advocates.